How to Improve Your CV: Stand Out in a Competitive Job Market

By Finlay Gilkinson – 10/06/2025

A strong CV is your ticket to landing an interview in today’s competitive job market. It’s not just a list of experiences—it’s a marketing tool that showcases your skills, achievements, and potential. Here’s a concise guide to crafting a CV that grabs attention and opens doors.

How to Improve Your CV

1. Tailor Your CV to the Job

Generic CVs rarely impress. Study the job description and align your CV with the role’s requirements. Highlight relevant skills and experiences that match the employer’s needs. For example, if applying for a marketing role, emphasize campaigns you’ve led or analytics tools you’ve mastered. Use keywords from the job ad to pass applicant tracking systems (ATS) while keeping the language natural. A tailored CV shows you’ve done your homework and are genuinely interested.

2. Keep It Concise and Clear

Recruiters spend seconds scanning CVs, so brevity is key. Aim for one to two pages, depending on your experience level. Use clear headings like “Work Experience,” “Education,” and “Skills” to organize content. Avoid dense paragraphs; opt for bullet points to highlight key achievements. For instance, instead of writing, “I was responsible for managing a team,” say, “Led a team of 5 to increase sales by 20% in six months.” Clarity and impact matter.

3. Focus on Achievements, Not Duties

Listing job duties reads like a job description, not a CV. Instead, showcase measurable achievements. Use numbers to quantify impact—think revenue generated, time saved, or projects delivered. For example, “Implemented a new CRM system, reducing customer response time by 30%” is stronger than “Managed CRM system.” If you’re early in your career, highlight smaller wins, like improving a process or receiving recognition. This approach demonstrates your value.

4. Optimize the Layout and Design

A clean, professional design makes your CV easy to read. Use a simple font like Arial or Calibri, sized 10–12, and ensure consistent formatting. Include white space to avoid a cluttered look. Place your name and contact details at the top, followed by a brief professional summary (2–3 sentences) that highlights your unique strengths. For example: “Detail-oriented project manager with 5 years of experience delivering complex IT projects on time and within budget.” Avoid flashy graphics unless applying for a creative role.

5. Highlight Relevant Skills

Create a dedicated skills section to showcase both hard and soft skills. Include technical proficiencies (e.g., Python, Salesforce) and interpersonal abilities (e.g., leadership, communication). Be honest—don’t list skills you can’t back up. If you’re transitioning industries, emphasize transferable skills. For instance, a teacher moving to corporate training might highlight presentation and curriculum design skills. Keep this section concise, listing 5–10 key skills.

6. Include a Strong Education Section

List your education in reverse chronological order, including degrees, institutions, and graduation years. If you’re a recent graduate, place this section near the top. Mention relevant coursework, projects, or honors if they strengthen your candidacy. For seasoned professionals, keep it brief unless your education directly relates to the role. For example, a master’s in data science is worth emphasizing for a tech role.

7. Add Optional Sections Strategically

If space allows, include sections like certifications, volunteer work, or professional memberships to add depth. Certifications like PMP or Google Analytics can set you apart. Volunteer work can demonstrate soft skills or community involvement. Only include what’s relevant—hobbies rarely add value unless they align with the job (e.g., photography for a media role).

8. Proofread and Get Feedback

Typos or grammatical errors can sink your chances. Use tools like Grammarly, but also proofread manually. Read your CV aloud to catch awkward phrasing. Ask a trusted friend or mentor to review it for clarity and impact. Fresh eyes often spot weaknesses you’ve missed.

9. Keep It Updated

Regularly update your CV, even when you’re not job hunting. Add new skills, projects, or roles as they happen. This ensures you’re always ready for unexpected opportunities.

How to Improve Your CV

A standout CV is tailored, concise, and achievement-focused. It’s not about cramming everything in—it’s about presenting a compelling snapshot of your professional story. Invest time in refining it, and you’ll increase your chances of landing that dream job. Good luck!

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